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San Diego County McDonald's Owner/Operator Association
Internet
Privacy Policy
McDonald’s Corporation
("McDonald’s") is pleased to provide information to all
of its customers about its online privacy policy. Please be assured that
McDonald's uses its best efforts to protect the privacy of visitors to
this web site.
Types of Information We Collect and How It Is Used
McDonald’s only gathers personal information, such as, first and
last names, addresses and email addresses, when voluntarily submitted by
you. For example, personal information may be collected from you in
order to get your feedback on our web sites and our products or to enter
you in one of our contests or sweepstakes.
Sharing of Personal Information
McDonald's may share
personal information within the McDonald's Family. The McDonald's
Family includes McDonald's Corporation, our franchisees, our
subsidiaries and our affiliates. Of course, any use of this information
by the McDonald's Family will comply with this policy. Occasionally,
with your permission, we will send marketing information to you, such as
discount coupons, information about new product offerings, etc. If you
do not elect to receive such materials, we will not send them to you.
Companies may be engaged by McDonald's to perform a variety of
functions, such as, fulfilling orders, assisting with promotions,
providing technical services for our web sites, etc. These companies
may have access to personal information if needed to perform such
functions. However, these companies may only use such personal
information for the purpose of performing that function and may not use
it for any other purpose.
McDonald's does not sell, transfer or disclose personal information
to third parties outside the McDonald's Family. However, with your
permission, we will, on occasion send marketing information on behalf of
one of our business partners about products or services they provide
that may be of interest to you. You may be asked if you wish to receive
marketing materials from McDonald's business partners. If you elect to
receive such materials, McDonald's will not share your personal
information with such partners but rather will send a mailing or e-mail
on behalf of the partners.
McDonald's reserves the right to use or disclose any information as
needed to satisfy any law, regulation or legal request, to protect the
integrity of the site, to fulfill your requests, or to cooperate in any
law enforcement investigation or an investigation on a matter of public
safety.
Our Privacy Policy Regarding Children
McDonald's is very sensitive
to privacy issues. We are proud of our longtime commitment to our
customers. We are especially careful in any communications with one of
our most treasured customers — children.
On our web sites, we offer many features which do not require a child to provide any personal information.
We collect only limited personal information from children 12 and under
(like their email addresses) to respond to their online requests. For
example, we may collect a child’s email address in order to send
the child a screen saver, but we promptly delete the email address from
our system. Or, we may collect a child’s email address in order to
enter the child in a sweepstakes. We may also ask a child to provide an
email address of a parent so we can notify the parent or seek consent.
We will not collect more detailed information from a child 12 and
younger, such as a postal address or a telephone number, without the
consent of a parent or guardian. McDonald’s will not condition a
child’s participation in any online activity on the child’s
disclosure of more personal information than is reasonably necessary to
participate in that activity.
Personal information collected from
children is used solely by McDonald’s or other entities that
provide technical, fulfillment or other services to McDonald's. For
example, such entities may provide services, such as, improving our web
sites, fulfilling requests or administering sweepstakes. This personal
information is not sold or transferred to third parties.
We urge parents to regularly monitor and supervise their
children’s on-line activities.
Access
You are in control of any personal information you provide to us
on-line. If at any time, you would like to correct the personal
information we have about you or if you would like to change your
preferences for contacts from us or on behalf of our business partners,
you can let us know by contacting us at the email or postal address
listed below.
In order to review any personal information we have about you
or to ask us to delete that information or to stop further use of the
information, please submit this information
request form.
In order to review any personal information we have
about your child or to ask us to delete that information or to
stop further use of the information, please submit this information request form.
Cookies
"Cookies" are pieces of information that a web site
transfers to an individual’s hard drive for record-keeping
purposes. Cookies allow the web site to remember important information
that will make your use of the site more convenient. Like most web
sites, McDonald's uses cookies for a variety of purposes in order to
improve your on-line experience. For example, we track the total number
of visitors to our site on an anonymous aggregate basis. We may also
employ cookies so that we remember you when you return to the site, to
keep track of the items in your shopping cart if you purchase
merchandise online, to administer certain contests and sweepstakes and
to help customize your McDonald's web experience. We may associate
personal information with a cookie file in those instances.
Use the options
in your web browser if you do not wish to receive a cookie or if you
wish to set your browser to notify you when you receive a cookie. Click
on the "Help" section of your browser to learn how to change
your cookie preferences. If you disable all cookies, you may not be
able to take advantage of all the features of this web site.
Links to Other Sites
We may offer links to sites that are not
operated by McDonald's Corporation. If you visit one of these linked
sites, you should review their privacy and other policies. We are not
responsible for the policies and practices of other companies.
Other McDonald's Web Sites
All McDonald's web sites operated by
McDonald's Corporation will adhere to this privacy policy. The policies
of some McDonald's sites may vary, however, because of local customs,
practices or laws or due to circumstances unique to that site. In all
cases, however, sites operated by McDonald's Corporation will honor the
commitments to our customers set forth in this policy regarding the
collection and use of personal information.
Franchisee Web Sites
Many McDonald's restaurants are owned and
operated by franchisees, who are independent businessmen and women.
Some franchisees also operate web sites. In many cases, franchisee
sites follow this privacy policy. However, please review the privacy
policy of each site to determine the privacy policies of that site.
Changes to our Privacy Policy
From time to time, it may be necessary for
McDonald's to change this privacy policy, so we suggest that you check
here periodically. Rest assured, however, that any changes will not be
retroactively applied and will not alter how we handle previously
collected information.
How to Contact Us
If you have any questions about our McDonald's Internet
Privacy Policy, please contact us at:
San Diego County McDonald's Owner/Operator
Association
McDonald's Privacy Policy
c/o Nuffer, Smith, Tucker
707 Broadway, 19th Floor
San Diego, CA 92101
619/296-0605,
ext. 234
comments@sdmcdonalds.com
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